WTF Are You Talking About?

If you want to create powerful connection while explaining thoughts and ideas, stories are your golden ticket. Yet most of us shoot from the hip while telling stories and fail to create any connection with our reader. After writing poor stories and receiving the look of “WTF are you talking about?” one too many times, I came up with a solution to the problem. It is contained within the acronym WTF. Whereas, W is used to define “where”: where you are coming from, giving the reader insight into your past experiences. T defines “today”: how your story pertains to the moment right now. F is used to paint the “future”: explaining how the idea will evolve and live on. Note: this this formula works just as well for speaking as it does writing.

W (Where) 

The first question that pops up in a reader’s mind always revolves around credibility: what experience does this person have to qualify them on the topic? Your experience lies in “where” you are coming from and is the first vital step in storytelling. Skip this step and chance losing the reader to their internal dialogue and daydreams. Be sure to only share your relevant experience in the past, not your entire life story! Let’s walk through this together using a question I routinely receive.

Why book publishing? When I brought out my first book and shared my hardship turned into happiness, I realized how important it was for others, currently experiencing hardship, to hear my story of perseverance. This also taught me that many people in this world think they are alone with their troubles, and this is simply not true.

T (Today)  

After we paint the picture of our past experience, it is necessary to cover the topic at hand. Think of this as the thesis, or main point of your material. While you are writing on the topic of “today”, think about addressing what you are doing differently than everyone else. What sets you apart from the pack? What makes your idea or thought unique? Without speaking to why your topic matters today, your speech will blend with all the others out there and leave the reader wondering what’s for dinner, instead of focusing on you.

Why book publishing? I have put together a concierge support system for non-fiction authors who have a life story to share, to cross “write & publish a book” off their bucket list in 6 months. We keep the fun in writing and take away the stress of publishing so you can share your story with the world, changing lives.

F (Future)  

What does the “future” of your thought look like? This is the strategic planning portion where you wrap up it all up and present what the future has to hold. Establish a vision to your thought and gain further connection with the reader by painting a bright and inspired future. Without this step, speculation will arise and people will wonder if your idea has been fully thought out.

Why book publishing? Our target this year is to work with 86 authors, bringing their stories of perseverance to the world. The change we are going to create in this world will be awe inspiring.

Next time you have to explain an idea, think WTF. “Where” are you coming from? “Today” – what is special about your idea right now? “Future” – what is your vision going forward? Using the WTF method, listeners on the other end of the conversation will quickly be placed into context of even the most complicated ideas.

- Calvin Simpson (HAPPFUL founder)