Craft Better Emails, Blogs & Speeches Using These Blueprints.

After spending my fair share of time writing these past two years, I have ran into more than a few hurdles along the way.

One of them being a general underlying confusion with how to transport a thought from my mind to paper. Having a structure to my writing was the solution to this problem; saving me countless hours and frustration, per blog post and email.

Think of this as having a map to get across town, as compared to the alternative, driving by feel. Or perhaps the north star at night… In both driving examples you arrive at your destination, but only one method will ensure you arrive on time with minimal frustration.

I have included two examples of structure below. Choose one, even feel free to make it your own, just make sure you are consistent in your approach to writing.

Problem. Solution. Benefit.

My first batter on deck for blog writing structures is the Problem > Solution > Benefit framework. State the problem, identify a solution and then create emotional buy-in exemplifying the benefit.

In my writing, I spend additional time up front framing life context into the problem by sharing a personal story. This lets the reader know you are on the same journey as them. (full problem, solution, benefit example here)

State the problem and why it is important to your audience.

State the solution with an example of how you have moved past the problem.

State the benefit and how applying the solution will enhance your readers’ lives.

What. So What. Now What.

When writing emails, this is by far my favorite format to use.

Frame what you are talking about, assuming the other person has no context on the matter.

State what are you talking about. This will give context to the situation, as well as provide insight into the reader’s mind to set the stage.

Example: “One day I was walking to the grocery store and had a realization. I noticed I was continually rushing throughout my day, missing the beautiful sights around me.”

So what? Why does what you are talking about matter? Is this a “had to be there” point for the reader, or something relevant they can connect to personally?

Example: “So today, I stopped to smell the roses and soak in my surroundings. Without doing this it becomes all too easy to go 100mph through life, missing the magnificence in the world.”

Now what? What tangible item would you like the reader to take away and implement? Place the bowtie on your email suggesting series of actionable steps.

Example: “Next time you are taking a routine walk, I want you to stop and truly appreciate the world around you. Take your mind and body off of autopilot and soak in your surroundings.”

By adopting a writing structure you will save yourself countless hours of frustration, all while increasing the clarity of your words. I recommend you use the Problem > Solution > Benefit blueprint while speaking or blogging and the What > So What > Now What framework while typing out emails.

These two planned approaches to writing have changed my life for the better and I know they will do the same for you.

- Calvin Simpson (HAPPFUL founder)

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