John McDonald

Editor, writing coach.


Communications and branding are vital aspects of every area of business. Simply put, words matter -- both in terms of what is said and how it is said. How your words and person are perceived are equally critical. I can assist you in making your business communications and personal brand more effective. 

I have over 20 years’ experience as a professional international editor and trainer, leading now to the development and management of branding programs.

Programs have included face-to-face, blended, and completely online sessions. Since completing my MA in 2004, I have initiated, developed, and delivered multi-week, full-day, and half-day workshops for researchers in Korea, China, and Japan.

I have worked, often behind the scenes, to support the branding and publication initiatives of international clients, including companies such as Samsung Electronics, Amore Pacific, and other national research institutes in Korea, heads of Chinese scientific journals, and the Chinese national military.

As the head trainer for an international company, I have demonstrated a strong base in communications, and especially in coaching clients to ensure that they present themselves in the most beneficial manner.